This simply in: Gen Z’s favourite bikini model has partnered with the TikTok demographic’s favourite bombshell on a swim collaboration that’s positive to warmth up summer season 2023. The Sydney Sweeney x Frankies Bikinis assortment is the brainchild of the Emmy-nominated actress and producer and the Los Angeles-based beachwear model, who already teamed as much as give us a show-stopping trend second in season two of Euphoria. Followers of the hit present doubtless recall Sweeney’s character, Cassie, stepping out within the model’s Gemma one-piece as an act of rise up—and a shameless try to garner consideration from Nate Jacobs—within the infamous sizzling tub scene at Maddy’s celebration. In actual fact, the partnership happened particularly due to that scene. This time although, as a substitute of revenge, the theme is romance.
Beautiful silhouettes, lace and ruffle particulars, and a kiss print utilizing Sweeney’s personal lips (extra on that later) are simply a few of the design parts you’ll be able to count on within the capsule. The accompanying marketing campaign, photographed in Rome by Sonia Szóstak, exudes femininity and romance. It may virtually be mistaken for a lingerie marketing campaign—the truth that it is swimwear makes it even sexier and cooler, to not point out extra charming.
Impressed by Italian summer season romance, the primary launch from the collaboration lands immediately, with a second drop in early April. Under, Sweeney talks solely with ELLE concerning the assortment, the place she’s at present sporting the items, kissing, and extra.
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Firstly, why swimwear?
I grew up on the water, at all times operating round in a bikini. If I wasn’t swimming within the lake or the ocean, I used to be snowboarding or making an attempt to surf. So there was at all times part of me that wished to create one thing that actually felt like me, and with Francesca [Aiello] and her unbelievable firm, we actually created one thing particular.
Sonia Szostak
I heard the collaboration happened after Francesca noticed you put on Frankie’s Bikinis on Euphoria. Did that episode encourage the general vibe of the gathering?
It positively sparked the dialog! We met in individual at her Venice workplace and immediately hit it off. We had been throwing round concepts and temper boards.
Within the press launch, you point out that these items will “make you’re feeling like your most romantic and horny self.” Why do you suppose it is necessary to embrace your sexiness?
I believe it is highly effective to indicate the world you’re unapologetically your self. We wished items that made individuals really feel assured and free of their our bodies.
The gathering can be impressed by “Italian summer season romance.” There’s one marketing campaign picture specifically that appears virtually bridal or spiritual. What is the story behind that look?
We felt Rome actually captured and invoked the emotions behind the gathering. We wished an area that complimented the main points on the items, but additionally someplace we had the liberty to maneuver and play.
Sonia Szostak
Did you get to discover Rome when you had been there? The place would you need to put on these items subsequent?
I used to be really filming Immaculate in Rome throughout that point, so I used to be there for 4 months! I like Italy. I am in Australia now filming, and sporting my items virtually on a regular basis. It is the right place: seaside, sizzling, sunny, and romantic!
What’s your favourite piece from the collab and why?
I do not know if I may choose only one! However I like the cherry bikini items—it’s kind of of each Francesca and I.
Stroll me by the method of constructing the kiss print utilizing your individual lips. Was it hilarious, sizzling, or each?
It was each! I used to be coating on totally different shades of purple lipstick and kissing paper and sending pics to Francesca. And it was this humorous forwards and backwards about how a lot my lips ought to be parted or [how much] color [I should apply]so my lavatory grew to become lined with pages of my lipstick marks.
The primary drop from the Sydney Sweeney x Frankies Bikinis assortment is on the market to buy now at frankiesbikinis.com, with a second launch following in early April.
