New Gucci Responsible Marketing campaign Stars Julia Garner, A$AP Rocky, and Elliot Web page

Julia Garner, A$AP Rocky, and Elliot Web page stroll onto a set…

It feels like the start of some form of story with a humorous punchline, nevertheless, it’s really the start of the brand new Gucci Responsible Pour Femme and Pour Homme fragrances marketing campaign. Immediately, March 1st, welcomes a brand new period of Gucci Responsible, with Garner, Rocky, and Web page stylishly main the way in which (all whereas smelling good, too). The marketing campaign is an ode to self-acceptance, friendship, and love in all its types—making the trio the right combine to personify its message. Every star has gone by means of their very own large interval of progress previously few years: Garner, each a Golden Globe and Emmy Award profitable actress catapulting into the highlight; Web page, an Oscar nominated actor, director, and producer forging his personal path and shortly, to inform his story, by way of an upcoming memoir; and Rocky, a Grammy Award nominated musician, who not too long ago turned a father.

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Through the marketing campaign, the star-studded trifecta co-create a world of open-hearted bliss and share moments of connection which can be captured on digital camera. They stare upon one another—really seeing each other, creating an ambiance of ease and care inside a secure house. “On this house of creativeness, they have a good time the numerous iterations of affection, embodying full self-acceptance and exhibiting how openness unleashes the purest type of expression,” Gucci explains by way of press launch.

julia garner for gucci guilty campaign

Courtesy of Gucci

“I met each of them for the primary time on that shoot, nevertheless it didn’t really feel prefer it. Throughout the first ten minutes, it felt like all of us knew one another for a very long time,” reveals Garner on her marketing campaign co-stars earlier than including, “Humor is such a giant high quality for me, they usually each have such an incredible humorousness. It was such a particular reminiscence.” The synergy within the video and the shoot exhibits the connection, the vibe—one thing, regardless of how good of an actor you might be, you’ll be able to’t drive. Paige shares, “I had by no means completed a marketing campaign earlier than, so I felt a tad shy at the start to be trustworthy, however Rocky and Julia are the loveliest folks, and upon assembly them, my nerves evaporated. They’re big-hearted, type, honest, hilarious, and grounded.” The tune, Life Is However A Dream performs within the background because the three dance, chortle, and easily be with each other. One thing that given their stage of stardom, is more than likely extra a privilege than a regularity. Mixed, the three have over 23M followers on Instagram—virtually 3 times the inhabitants of New York Metropolis. Rocky states, “It simply felt regular. It didn’t really feel like I used to be with two different celebrities, I didn’t really feel like a star.”

gucci guilty campaign imagery of the fragrance bottles

Courtesy of Gucci

Featured within the marketing campaign and commercial are Gucci Responsible Eau de Parfum Pour Femme, an energizing, spicy, and refreshing scent that includes notes of pink pepper, lilac, and Mediterranean Mandora citrus, with a robust, heat base of amber and patchouli. It quietly instructions your consideration. The Ying to its Yang, Gucci Responsible Eau de Parfum Pour Homme generates a deep sensuality, embracing a base of patchouli, leather-based, and incense, whereas deviating from a standard male scent profile with uplifting notes of orange blossom and neroli. And although the bottles are binary, the fragrances themselves will not be, interchangeable between the sexes with the scents marinating and marrying with particular person pheromones, versus a gender profile. “I favor the female one,” Rocky reveals unabashedly. He continues, “To me, the liquid in right here smells higher on my physique,” as he holds up the shimmering gold bottle the place Gucci Responsible Eau de Parfum Pour Femme resides.

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In my head, I applaud this declaration, notably because the musician has not too long ago been the subject in public discourse and memes, relating to his position in his relationship along with his billionaire girlfriend, or “girl” as he affectionately calls her. I inquire about how he doesn’t succumb to the societal pressures of gender roles and being, “A$AP Rocky is overly assured and that’s the issue,” he says of himself, talking within the third particular person, which is peak fundamental character power. He continues, “Some folks might say I’m delusional, however I’m simply snug. I don’t actually care about anyone else’s preconceived notions of what they assume I ought to be doing or how I ought to carry myself. I’m snug in my very own pores and skin.” He agrees with me relating to the fluidity of the fragrances, “I actually admire the truth that this appears genderless. It’s probably not ‘his’ or ‘hers’—it’s all of ours and I like the truth that I’m part of that.”

a$ap rocky for gucci guilty campaign 2023

Courtesy of Gucci

And naturally, it’s not an interview with the style killa himself, if fashion doesn’t come up. When requested about what sort of influence and legacy he’s attempting to make within the trade, he shares his want to disrupt all classes. I’m happy. Disrupters are changemakers and alter is what we have to transfer the tradition ahead. “Once I buy groceries, I don’t actually like to enter the boys’s departments. I’m going to girls’s as a result of most males received’t store there. Due to this fact, I’ll have unique items, so to talk. They [men] aren’t gonna fuck with the women’ part. So I’m going over there and get some items that may match and name it a day,” he reveals, placing me onto style recreation. I make a psychological word that the following time I’m in Neiman Marcus or Bloomingdales, to peruse the boys’s part. It has nothing to do with fluidity and the whole lot to do with style. Model is genderless. Web page shares with me, he prefers the masculine scent—“I just like the earthiness of it, the steadiness and the notes that give it that sensual vibe,” he ruminates, “The cedarwood, maybe?”

elliot page for gucci guilty campaign 2023

Courtesy of Gucci

As I simply focus on with each Rocky and Paige in regards to the perfume, I can’t assist however surprise why it is so tough for some to grasp gender identification and its complexities—much like the layers of notes that make up a perfume. I point out to Paige how Bella Ramsey not too long ago made headlines for navigating the subject of gender identification and ask what recommendation or suggestions he has for any younger particular person navigating the highlight and even day-to-day and their identification. “My recommendation could be to like your self with your whole would possibly. You don’t must have all of the solutions instantly and nobody ought to stress you to offer them. Determining who you might be whereas so many are watching, providing their ideas and opinions, may be not simply difficult, however harmful and painful. You will need to be mild and sort with your self. You probably have individuals who you belief and may flip to for assist, do this, neighborhood modifications the sport and you aren’t alone,” he solutions, his phrases feeling like a heat hug. He provides, “I tortured myself for therefore lengthy with poisonous questions stemming from internalized transphobia/queerphobia, holding myself again, as an alternative of letting go of all that noise, taking a deep breath, and permitting myself to totally exist within the right here and now.”

And in the event you thought the dialog couldn’t get any higher, it does. Preserve studying to find extra in regards to the stars’ responsible pleasures, favourite scent reminiscences, and extra.

Do you will have a favourite scent reminiscence?

JG: My mother is of German descent. She’s not one of the best cook dinner, however one of many issues she will cook dinner is schnitzel. It’s not a perfume, nevertheless it’s certainly one of my first scent reminiscences’ and I affiliate it with residence.

AR: It’s fairly random. It jogs my memory of my elementary college trainer. Each time I odor espresso and fragrance within the morning, I simply take into consideration arduous work and fluorescent lights and catching college buses and simply horrible issues that you just don’t need to do within the morning once you’re a toddler. For essentially the most half, it [the scent of coffee] brings me again to my childhood each time. In elementary college, all people—the academics, the principals, had espresso breath. Combine that with the perfume of fragrance and that’s my first-grade trainer proper there.”

EP: My favourite scent reminiscence is once I would steal a few of my brother’s cologne from his room once I was slightly child.

Gucci Responsible—what’s your responsible pleasure?

JG: Oh man, (laughs), yeah—something Actual Housewives. That’s my responsible pleasure. Something actually dangerous actuality TV. All people all the time asks me, ‘Properly, you’re in such nice tv—what do you watch?’ And it’s like, do you actually wanna know?!

Do you will have a favourite franchise or favourite housewife?

JG: “Most likely Beverly Hills. I additionally like Orange County as a result of it’s the unique. I like all of them. All of them really feel like my bizarre household that I by no means see. Favourite housewife? Most likely Erica Jayne.

EP: Fancy lodge rooms are a responsible pleasure. I’ve been so spoiled with this job and all of the locations it has taken me.

AR: A responsible pleasure of mine is the truth that I’m a grown man and I like cartoons and cereal. I’m a cartoon connoisseur. I dwell for cartoons and animation. I believe it permits you to by no means cease imagining. It helps you create. Fascination is essential. You’ll be able to’t actually execute something great with out imagining or dreaming about it first.

Talking of cartoons, you’ll be watching loads of them within the coming years together with your son. What was it like—how did you are feeling once you noticed your son for the primary time?

AR: It was superb. It’s unexplainable. I can by no means describe what it’s wish to be a first-time father. It’s like a type of golf equipment that you just hope to get a membership to. And eventually, the one strategy to clarify it’s to be part of it. But it surely’s nothing like seeing your little one for the primary time.

What scent reminds you most of residence and why?

EP: The odor of the ocean, the lingering seaweed, the salt within the air, it all the time transports me again to Nova Scotia the place I’m from. “Canada’s Ocean Playground,” it says on the license plates.

JG: Once I consider France, for instance, Paris, I take into consideration all these flower outlets and also you form of can odor it on the road, after which once I take into consideration New York—it doesn’t. I’m from New York initially so it really has a horrible odor, however I nonetheless like it as a result of it smells like New York. Like proper once you get out of JFK, you form of simply… >>inhales deeply<< It’s such a selected odor and I like it.

Rocky, do you will have a scent that reminds you most of Rihanna?

AR: Yeah, her. She has this odor. She smells like…Fenty one thing.

>>We each chortle<<

AR: She smells nice.

Elliot, I’d like to know what ending you need to see in your character in Umbrella Academy.

EP: Properly, loads of the plot later this season remains to be a thriller to me. I in the end simply hope that Viktor continues to really feel extra strong and comfy in himself.

Julia, what’s your favourite position you’ve performed and why?

JG: That’s such a tough query. Most likely Ruth. But in addition Anna Delvey was an incredible position, for various causes. Anna was extra enjoyable to play. It was a enjoyable half. Ruth was—I realized a lot from Ruth however I additionally assume I realized from her as a result of once I began enjoying Ruth, I used to be in my early 20s. I ended the present in my late 20s. So I grew up together with her in a approach, so I realized together with her.

With enjoying Anna, you needed to have an accent. Do you will have a favourite accent to do? And what was it like getting ready for that accent?

JG: The Anna accent might be my favourite as a result of it’s hilarious. And it was simply a lot enjoyable to say something in that accent, however the prep for that was the toughest accent prep I’ll ever do in my complete profession. 1,000%. I do know that as a result of it’s such a combination of accents. I don’t even actually know what the accent is, to be trustworthy.

A scammer’s accent!

JG: No—what number of Europeans do you meet which can be from throughout? It’s that worldwide accent, which is tough to do.

Eliott, what’s your favourite outfit you have loved carrying this chapter in your life?

2022 lacma art film gala

Robert Smith//Getty Photos

EP: I liked the Gucci go well with I wore to the LACMA Gala. The way in which it appears to be like, the way in which it match. Who knew one might really feel so good in a go well with?

*This interview has been condensed for publication functions.

Headshot of Danielle James

Magnificence Director

Danielle James is the Digital Magnificence Director of Beforehand, she was the Trend and Magnificence Director of and She’s bylined for The Lower, InStyle, Attract, Enterprise of Trend, Nylon, Essence, Good Housekeeping, The Grio, and Huffington Put up. Danielle enjoys crusing, thrifting, Japanese whiskey, Naomi Campbell’s runway stroll, and Rihanna within the remark part. 

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