When you’ve been standing in line at a Glossier retail location, this is some excellent news: Glossier is now accessible on-line and in-store at Sephora. The collaboration with Sephora marks the primary retailer Glossier has ever labored with. (Though some eagle-eyed Glossier followers have not too long ago noticed the model at TJ Maxx.) Glossier has at all times been often called a direct-to-consumer model, that means their shops and web site have been the one place you may purchase their merchandise– till now .
Many customers who had been considering attempting Glossier merchandise had no choice however to purchase on-line and hope they loved them. Until you may go to certainly one of their New York, Los Angeles, Miami, or Seattle shops, attempting out merchandise IRL was out of the query.
That is additionally excellent news for Sephora consumers, who can now purchase from their favourite manufacturers in a single place. “As one of the vital searched manufacturers on Sephora.com, we all know our clients are going to be past excited to search out their Glossier must-have merchandise on-line, the Sephora App, and in our shops, whereas unlocking all of the perks of our Magnificence Insider program has to supply,” stated Sephora EVP and International Chief Merchandising Officer Artemis Patrick in a press release.
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This yr has been of recent relationships for the beloved Y2K model. In April of 2022, Glossier introduced their first celeb partnership, teaming up with Olivia Rodrigo on a set of curated merchandise. Their most up-to-date launch, the No. 1 Pencil, has already been noticed on Rodrigo.
At present, Sephora is promoting Glossier merchandise throughout the make-up, fragrance, and skincare classes. Here is hoping their new viral deodorant hits cabinets quickly.
Magnificence Commerce Author
Tatjana Freund is ELLE.com’s Magnificence Commerce Author, protecting make-up, skincare, and haircare merchandise and traits. Beforehand, she labored at Marie Claire. She has bylines with City & Nation, Good Housekeeping, Harper’s Bazzar, and extra. Tatjana is an advocate for Latinx illustration within the magnificence trade. Her work has been featured on the Drew Barrymore present. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.
